Niagara-on-the-Lake BBA

MHz was retained to completely redesign and rebuild the Niagara-on-the-Lake B&B Association website. Since the Association is a not-for-profit organization, the project was built in phases. The first phase was to conduct an SEO audit and make some immediate fixes on links, images and content to the old site. Phase 2 incorporated the findings of the SEO audit for content development and completely overhauled the site starting with a well-defined site map, improved UX mapping, including a partner advertisements section, and seamlessly integrated a property management system. Phase 3 includes ongoing maintenance of the site and improving NOTL BBA’s social presence and other amplification strategies to help drive traffic to the new site.