Insights

Here’s why sustainability is simply good business

Sustainability is becoming increasingly important in consumers’ purchase decisions. A handful of recent surveys show just how far sustainability concerns have ascended in consumer’s consciousness:… Read More

Google wants you to have your cake and E-A-T it, too

There’s a lot more to Google search engine optimization (SEO) than simply using the top keywords. As we all know, site speed and page speed… Read More

Here’s another way to get Google to work for you

There is one very important and effective digital marketing tool small and medium-sized businesses can use to grow their business that honestly doesn’t get talked… Read More

Open new doors with an ecommerce plan for 2022

In 2020, the COVID-19 global pandemic propelled online shopping to dizzying new heights. By May of that year, ecommerce transactions escalated to $82.5 billion… Read More

Here’s why social media advertising is so effective

Practically every business has one or more social media sites. And why not? Unlike a traditional website, social media sites are free to set up,… Read More

Let’s start planning for an even happier new year

Here in Toronto, the leaves are falling, there’s a chilly bite in the air and holiday items are beginning to decorate store shelves; all signs… Read More

Good online safety is good business

Be safe – two words we’ve probably all used with greater regularity over the last 18 months than ever before. The routines we employ when we… Read More

Never be content with the status quo

We’ve all heard of the expression “content is king.” The phrase is so pervasive, when you type “content is” in a search, one of Google’s… Read More

Good design always wins

In today’s digitally driven marketing landscape, it’s easy to get lost in the data and analytics instead of concentrating on the big picture – the fact… Read More

Is your brand ready for a cookie-free world?

In last month’s article, we touched upon the fact that Google will be phasing out the third-party cookies collected on their Chrome browser in… Read More