Pfizer (formally Wyeth)
Tasked to help launch sustainable brands at consumer and trade levels. The primary objective was to drive sales, increase market share and build awareness for various brands. Revitalizing the current packaging was required in order to remain relevant within the market. This included updating the look and strengthening the brand presence within the category.
In most cases, the strategy was to modernize the current packaging design while maintaining brand equity elements as set out by the International Packaging Guidelines.
MHz also conducted focus group research that helped contribute to the design process. Extensions of the packaging design included trade sheets, broadsides, and in-store iniatives. MHz was innovative in creating the industry’s first interactive dosing chart to help parents medicate their children for cough and cold symptoms.