Brand Identity/Logo Design
Established in 2000, CRU Air + Gas (formally known as Compressors aiR Us) specializes in the sale and service of industrial air compressors, dryers, and related components. CRU provides cradle to grave support, with 24/7 on-call technicians. MHz was retained to develop CRU’s brand identity (logo and tagline) and website from the ground up. The brand design involved an iterative design process focused on core brand pillars established during the Brand Strategy Development process. The design for the new website stemmed from the thinking around the new brand strategy.
In addition to completely new content and creative, each page was strategically designed to be easy to navigate, deliver leads, and deliver a delightful user experience. MHz executed the website build in 3 steps: 1. Research & Planning—Ideation, Research, User flows, Information architecture; 2. Design & Validation—Wireframe, Hi-fidelity concepts/mock-ups; and 3. Prototyping & Development—Interactive prototype, Usability testing, Refinements, Launch.