Covad Communications Inc.
Our online campaign for Covad Communications Inc, a US-based Internet Service Provider, helped them maintain their customer base and immediately reduced churn in the first three months following the program. Our mandate was to build an event-triggered marketing platform: an automated email marketing and direct mail solution whereby specific messages were triggered during a specific point within the customers' lifecycle. The end result was to retain, upsell and cross-sell existing customers.
The program was supported by MHz's robust email marketing system (EMS) for deployment, systematic tracking and analytical tools. The beauty of the program lay in its automation and scalability to include future triggers within the system programming.
More samples of our workContact MHz to find out how we can help with your online marketing needs.
Covad Communications Inc.
Our online campaign for Covad Communications Inc, a US-based Internet Service Provider, helped them maintain their customer base and immediately reduced churn in the first three months following the program. Our mandate was to build an event-triggered marketing platform: an automated email marketing and direct mail solution whereby specific messages were triggered during a specific point within the customers' lifecycle. The end result was to retain, upsell and cross-sell existing customers.
The program was supported by MHz's robust email marketing system (EMS) for deployment, systematic tracking and analytical tools. The beauty of the program lay in its automation and scalability to include future triggers within the system programming.
More samples of our work
Contact MHz to find out how we can help with your online marketing needs.
