Rogers Wireless Inc.
This regional segmented direct mail campaign created for Rogers Wireless targeted five professions and was implemented on a national scale. Rogers wanted to gain additional penetration for the PalmOne Treo in five vertical markets: the medical, legal, financial services, insurance and real estate professions.
MHz's mandate was to generate voice and data activations by introducing the Trio as a compact device capable of all key communications functions. We targeted each vertical with a graphic that would hit home: The mailer to realtors showed a house photo on the screen of the Trio; for insurance professionals we showed a car accident; and so on.
This campaign realized both efficiency and cost savings in its production through on-the-fly data base driven graphic content changes, customized verbiage and personalization using Variable Print Technology (VPT).
Eye-catching visuals, together with a $100 rebate, tear-away sales rep. contact information and customized copy aimed at each vertical, ensured an immensely successful campaign.
More samples of our work Contact MHz to find out how we can help with your direct response needs.
Rogers Wireless Inc.
This regional segmented direct mail campaign created for Rogers Wireless targeted five professions and was implemented on a national scale. Rogers wanted to gain additional penetration for the PalmOne Treo in five vertical markets: the medical, legal, financial services, insurance and real estate professions.
MHz's mandate was to generate voice and data activations by introducing the Trio as a compact device capable of all key communications functions. We targeted each vertical with a graphic that would hit home: The mailer to realtors showed a house photo on the screen of the Trio; for insurance professionals we showed a car accident; and so on.
This campaign realized both efficiency and cost savings in its production through on-the-fly data base driven graphic content changes, customized verbiage and personalization using Variable Print Technology (VPT).
Eye-catching visuals, together with a $100 rebate, tear-away sales rep. contact information and customized copy aimed at each vertical, ensured an immensely successful campaign.
More samples of our work
Contact MHz to find out how we can help with your direct response needs.
