Cornerstone Group of Companies Ltd.
Before MHz was called into action, you couldn't tell that the five Cornerstone companies were related. We were charged with turning five separately branded entities into a cohesive corporate look and feel that retained the distinct characteristics of each practice.
We built scalability and cross-sell capability into our corporate signature concept.
The Cornerstone 'umbrella' concept was incorporated into the new name: Cornerstone Group of Companies. Scalability was ensured through the use of colour, used to distinguish each company, and all applicable company materials, such as business cards, also promote the other companies in the group, reinforcing the synergy achieved through rebranding.
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