Data Services

When it comes to EMS, your contact list is as valuable as your content. The list must be accurate and up-to-date at all times, otherwise you risk alienating customers, prospects and other contacts. MHz data services offer you pinpoint list accuracy.

List Cleaning, Merge and Purge - Purged lists can be merged with new lists captured from your e-mail campaigns and validated by auto responders for the ultimate in list accuracy. Duplicate e-mail addresses can be automatically eliminated from lists before an e-mail is broadcast and e-mail addresses that bounce can also be automatically eliminated from lists. In addition, systems can be set up to allow for the automatic or manual import and confirmation of e-mail addresses captured at trade shows, point of sale, and other off-Web locations.

Opt-in/Opt-out - To ensure all new e-mail addresses added to your contact list are permission-based addresses, auto responders can be used to send all new subscribers a confirmation opt-in e-mail. No other e-mail is sent to the subscriber until the address is confirmed through this accurate and respected "double opt-in" process. If an e-mail address is not confirmed within a given period, the address is not entered into the active database.

A/B Splits - As any marketer will tell you, it pays to test your creative with sample groups before you target the masses. MHz's A/B Splits sends different creative to different samples of a larger list. All activity is tracked and presented to the client who can then make an informed decision based on test sample results.

CAN-SPAM and PIPEDA Compliance - MHz data services ensures your e-mail list meets the security and privacy requirements of CAN-SPAM, PIPEDA and other online and e-mail security and privacy acts.

Advanced Bounce Management and Recovery Programs - When e-mails bounce, the EMS can be set-up to disable e-mail addresses but retain the user profile and the valuable data it contains. This data can be associated with new e-mail addresses if the contact re-subscribes.